Kite Lantern

Why freight brokering automation is changing how brokers work

For years, freight brokering meant long hours on the phone, endless email chains, and manual data entry that ate up time better spent on relationships and strategy. As a broker, you know the drill: a customer sends a quote request, you hunt down rates, check carrier availability, negotiate, and hope everything lines up before the load misses its window. It is exhausting work, and the margin for error is slim. But the landscape is shifting. More brokers are turning to techno